The Indonesian Bank Websites’ Interactivity for Corporate Social Responsibility Communication
نویسندگان
چکیده
منابع مشابه
Corporate social responsibility and bank customer satisfaction:
Dr McDonald is currently a lecturer in the Marketing Department. Lyn was awarded her PhD in 2006. Her research interests include corporate social responsibility. Her research interests centre on customer loyalty and retention strategies and she has published many articles in this area. (2008) Corporate social responsibility and bank customer satisfaction: a research agenda. Abstract Purpose – W...
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ژورنال
عنوان ژورنال: Jurnal ILMU KOMUNIKASI
سال: 2015
ISSN: 2548-8643,1829-6564
DOI: 10.24002/jik.v12i2.472